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Open & Click Tracking

Open and Click Tracking in DeliverymanAI helps you understand how recipients interact with your emails. It shows who opens your emails, who clicks your links, and how engaged your audience is.

This data helps you measure campaign performance and improve your outreach over time.

Open Tracking​

DeliverymanAI tracks email opens by adding a small invisible tracking image inside each email.

When a recipient opens the email and their email client loads images, the tracking image is downloaded and the email is marked as opened.

DeliverymanAI - Open Tracking

Important limitations of open tracking​

  • Works only for HTML and Rich Text emails
  • Plain text emails cannot track opens
  • Image blocking can prevent opens from being recorded
  • Some email providers preload images, which can create false opens
  • An open does not guarantee the email was actually read

Because of these limitations, open tracking should be treated as an estimate, not an exact metric.

Click Tracking​

Click tracking records when a recipient clicks a link inside your email.

DeliverymanAI converts links into unique tracking URLs. When clicked, the system records the event and immediately redirects the recipient to your original page.

DeliverymanAI - Click Tracking

What click tracking shows​

  • Which links attract attention
  • Which message or call-to-action works best
  • Which prospects show clear engagement

Click tracking is more reliable than open tracking because it requires an active user action.

Disadvantages of Open and Click Tracking​

While tracking provides useful insights, it also has some drawbacks that every sender should understand.

Impact on Deliverability​

  • Tracking pixels and redirect links add extra elements to emails
  • Some spam filters view heavily tracked emails as more promotional
  • Overuse of tracking combined with poor copy can increase spam risk

Privacy and Security Filters​

  • Many modern email providers limit tracking for privacy reasons
  • Corporate security systems may block tracking links
  • Some recipients use email clients that hide or disable tracking entirely This can result in missing or inaccurate data.

Perception by Recipients​

  • Advanced users may recognize tracked links
  • Some prospects may feel uncomfortable with tracking
  • This can slightly reduce trust if overused in aggressive campaigns